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In the realm of ATT and T-Mobile throughput, adhering to strict guidelines and checklists is crucial for maintaining a seamless experience for users. Brands must meet a set of criteria for their throughput to be approved, ensuring compliance and upholding industry standards. The Brand score plays a significant role in determining ATT throughput for special use cases, which are subject to ATT approval and may vary depending on the specific use case. To guarantee compliance and uphold industry standards for both ATT and T-Mobile, Brands must ensure that their registration and campaign information is consistent across all platforms.

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10DLC Key aspects

  • Verifying that the website domain matches the email domain
  • Ensuring the customer name aligns with the website
  • Confirming that phone numbers are consistent when searched via Google
  • Presenting clear opt-in language referencing SMS / MMS on their websites - right next to the submission button
  • Providing detailed campaign descriptions
  • Following industry regulations
  • Avoiding disallowed use cases
  • Ensuring messaging is consistent and transparent
It is important to avoid disallowed use cases, such as:
  • Any kind of unsolicited message. This is seen more frequently in certain categories, such as Lead Generation and Real Estate.
  • Non-direct lenders
  • Indirect debt collection
  • High-risk lending, including 3rd party auto loans, mortgages, payday loans, etc
  • SHAFT (Sex, Hate, Alcohol, Firearms, or Tobacco)
  • Sweepstakes and “free giveaways”
  • Cannabis
By adhering to these guidelines, Brands can enhance their ATT and T-Mobile throughput and contribute to a better overall experience for their end users. As both carriers strive to maintain high-quality user experiences and protect their networks from potential misuse, following these strict checks and criteria is essential for a smooth and reliable messaging experience.