Overview
A Display Identity Record (DIR) defines what recipients see on their phone screen when you call. Each DIR has a display name, an optional logo, and 1-10 call reasons.
Display Identity Records must be vetted and approved by Telnyx before they become active. Once a DIR reaches verified status, calls placed from any phone number attached to it will display the branded identity on supported carriers and devices.
Prerequisites
Before creating a DIR:
- The parent Enterprise must exist (
POST /v2/enterprises).
- The Branded Calling Terms of Service must be accepted (
POST /v2/terms_of_service/branded_calling/agree).
- Branded Calling must be activated on the enterprise (
POST /v2/enterprises/{enterprise_id}/branded_calling). Without this, DIR creation returns 400 with code=10015. Activation completes asynchronously; if DIR creation returns 400 immediately after, retry - both endpoints are idempotent.
API endpoints
Required fields
These are the DIR-level required fields. Anything related to the legal entity (legal name, EIN, addresses, contacts, jurisdiction) lives on the parent Enterprise: not on the DIR.
Optional fields
Logo requirements
The logo must be a BMP image, exactly 256×256 pixels, ≤1 MB, ≤32-bit color depth, hosted at a publicly-reachable HTTPS URL. PNG, JPEG, and other formats are rejected at create / PATCH time with a 400. Most design tools export PNG by default, convert to BMP with any standard image editor (Preview, Photoshop, ImageMagick, GIMP).
Document types
When you attach documents to a DIR, each entry’s document_type must be one of:
letter_of_authorization, business_registration, articles_of_incorporation, tax_document, ein_letter, trademark_registration, website_ownership, business_license, professional_license, government_id, utility_bill, bank_statement, other
The actual file is uploaded separately via the Telnyx Documents API; the document_id you receive from that upload is what you reference here.
Display Identity Record statuses
Updating a DIR
PATCH is allowed in draft, rejected, unsuccessful, suspended, and verified.
A few things to know:
- For
draft / rejected / unsuccessful, PATCH is a pure edit. The status doesn’t change. Call POST /submit to re-vet when ready.
suspended means an infringement claim is attached. PATCH itself is allowed and leaves the status unchanged, but POST /submit is blocked with a 409 while the claim is still pending or contested (the no_active_claims gate). To revise content and re-vet during an open claim, use PUT /v2/dir/{dir_id}/infringement_update instead - see Infringement Claims. The plain PATCH + POST /submit flow only works once the claim is resolved (e.g. resolution = modified, which leaves the DIR suspended with the claim closed).
- For
verified, a PATCH that actually changes a field flips the DIR back to draft and tears down the live registration. The DIR stops serving its branded identity on calls until you POST /submit and Telnyx re-approves it. Don’t edit a live verified DIR unless you intend to take it out of service and re-vet it.
- If you provide
logo_url, it is re-downloaded and re-validated on every PATCH. If validation fails the DIR isn’t updated.
documents are append-only, existing documents are never removed by a PATCH.
Resubmitting after rejection
When a DIR is rejected or unsuccessful, the headline reasons are in the rejection_reasons array on the DIR itself; the detailed reviewer notes appear on the comments thread. Read both. Fix the issues with PATCH, then submit again:
Deleting a DIR
Allowed in: draft, rejected, unsuccessful, verified, suspended, expired, infringement_claimed, and permanently_rejected. The mid-vetting statuses submitted and in_review return 400.
The DIR must have no phone numbers still attached. If any numbers are attached, the delete returns 400 (“DIR has N phone number(s) still attached. Delete every phone first, then delete the DIR.”). Remove them with DELETE /v2/dir/{dir_id}/phone_numbers first, then delete the DIR.
Returns 409 if the DIR has a pending or contested infringement claim. Customers can only contest the claim, Telnyx adjudicates resolution.